This guidance will help you to manage the communications process in the final stage of the partnership cycle.
Which person or partner is best placed to handle the communications process?
This is an important issue. Communication responsibilities should ideally be shared between the partners as appropriate.
In allocating specific communications tasks, an assessment should be made about whether the selected individual:
- Will be perceived as speaking on behalf of the partnership (as opposed to their own partner organisation)
- Will be able to give the time and attention the task needs
- Has the prerequisite communication skills to transmit the information effectively? (A communication plan should consider adapting messages to the different target audiences)
What communications options are there?
There are many communication options available. The important thing is to match the option as well as possible to the communication preferences and needs of the target audience. Check out what is wanted before making too many assumptions and always err on a preference for the face-to-face and personal rather than the written and impersonal.
What should a good communications strategy entail?
A detailed communications strategy should be built into the partnership from the beginning – included in the initial Partnering Agreement and refined throughout the partnership’s life cycle.
Issues to consider include:
- Agreement on what should be in the public domain and at what stage
- Respect that some partners need some information to remain confidential
- Awareness of who might need or want to know what, and why
- Understanding the value to the partnership and/or the projects of communicating to the right people
Is there a wider audience for the lessons from your partnership?
All moving on situations provide learning opportunities: partners will have invested time and resources into the partnership and their experience (good or bad) will be valuable for others. Think about how you might be able to share these learning points more widely – without breaching trust or confidentiality.
This resource was developed by GNDR and The Partnering Initiative as part of the Evidence and Collaboration for Inclusive Development project.